Sunday, 23 June 2013

Interview: Billboard speak on Jay-Z platinum talk.



But our role as the chart of record is to set the rules, and hopefully even raise the level of play. It is in this spirit that I say it wasn’t as simple as you might think to turn down Jay-Z when he requested that we count the million albums that Samsung “bought” as part of a much larger brand partnership, to give away to Samsung customers. True, nothing was actually for sale — Samsung users will download a Jay-branded app for free and get the album for free a few days later after engaging with some Jay-Z content. The passionate and articulate argument by Jay’s team that something was for sale and Samsung bought it also doesn’t mesh with precedent.
If Jay keeps every penny of Samsung’s $5 purchase price, he’d be more than doubling the typical superstar rate.) But in the context of this promotion, nothing is actually for sale.


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